Thursday, 21 January 2010

Explain how stereotyping in British TV drama and British film contributes to a sense of collective identity

Essay Introduction:
The theory of collective identity suggests that people listen to the stereotypes portrayed in different media outlets and they let the stetreotype influence and sometimes even difine them. This would mean stereotyping contributes greatly to a sense of collective identity as people would change themselves to fit this stereotype and in turn fit in with society and the identity that suits them. It is also arguble however that stereotyping is drawn from collective identity itself, meaning that the media outlets see their audience, know how to impress them and create stereotypes accordingly. This interpretation would limit the effect stereotyping contributes to a sense of collective identity as it would appear collective identity contributes to sterotyping. Which theory is right is difficult to determine, as both have valid arguments for and against their main points.

3 comments:

  1. A very good argument James. This shows a thoughtful approach to the question and promises the reader an interesting read.

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  2. Erm...not to kill your buzz, mate, but you spelt 'define' wrong. And there's no such thing as a stetreotype.

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  3. Erm...not to kill your buzz, mate, but you spelt 'stereotype' wrong.
    And there is such a thing as a stereotype: 'Stereotypes are standardized and simplified conceptions of groups, based on some prior assumptions.'

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