Looking at the professionals

In Thursday's lesson (26/02/09) we looked at some music magazines, we studied Top of The Pops magazine, NME, Kerrang, Hip-Hop magazine and mixmag magazine. These were important as it gave us an idea of what our magazine should feature and the language and layout varies due to the change of target audience.
Top of the pops magazine is clearly aimed at a predominantly female audience, this specific target audience shrinks further when you consider the age the magazine is aimed at, Top of the pops magazine is clearly aimed at a younger audience, as the colours used throughout are pink and yellow, showing an immature audience. The free gifts featured are also aimed at attracting a young female audience, as a pink bag came with the issue i studied.
NME and kerrang feature the same music genre, and thus appeal to the same target audience, this is clear with their dark colours that feature throughout and the intelligent mature language which is clearly devised for an older target audience.
Mixmag magazine has recently had a change in target audience and (in an official statement) in states how it no longer hopes to attract the 'booze filled, pill popping raver' and instead is looking to attract a more sophisticated target audience, it shows this by featuring a writing style which holds a higher wit and greater literary techniques.