
After purchasing many music magazines, mainly mixmag over the last couple of weeks, as it is of similar genre to what i hope my magazine will end up becoming, I believe i can start planning how my product can appeal to this audience.
My target audience will be young adults, ranging from 15 - 30, the majority of my readers would probably be males. I understand that this is a very small target audience and it's a very niche market. This obviously would have it's disadvantages as sales and such would not be as high as other magazines that have a wider target audience. Having a smaller target audience does come with some huge advantages, such as being able to research said audience and be able to attract them easier, as if i had targeted a wider audience i would of found it difficult to include everyone when creating my product.
It would appear that freebies are the best thing to draw in a target audience that has a smimilar agenda to mine, mixmag, NME and Kerrang all featured either a free poster or a free CD in the issues (as you can see from the images above), this is definatly something i feel i should explore when making my magazine.
Other ways I could attract a target audience is to feature articles that would appeal to every member of my target audience, such as an article about 'current trends' and fashions that are associated with the genre i am featuring, this would appeal to fans of the music, as they would like to know what the latest trends from the scene is.
I could also include some other features that would appeal to the audience, such as gig guides and competitons to win tickets and such. I could also feature 'exclusive' intervies and exclusive reviews of the latest albums or the latest equipment, this 'exclusive' feature will catch the audiences' eye when they are browsing the racks of shops.

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