Thursday, 9 April 2009

Research into Bauer and IPC

This research post is a bit overdue, but i thought i should upload it before my evaluation presentation, so i know i can refer to it in my presentation.

About Bauer

Bauer is the largest privately owned publisher in Europe, publishing in Germany, France, Spain, Portugal and the UK. They also publish in the US and Mexico

The Bauer Publishing Group was founded in Hamburg 1875 by Johann Bauer. Under the management of four generations of the Bauer family, The Bauer Publishing Group has grown from its beginnings as a printing house into a worldwide publishing empire comprising 282 magazines in 15 countries with 6,600 employees worldwide and annual turnover of £1.79 billion

Bauer entered the U.K. scene with Bella magazine in 1987. Introducing a new format that mixes previously unseen real life editorial and exciting service features, Bella made a significant impact on the women's market. The company gained attention again in 1990 with the launch of Take a Break magazine. Touching the lives of millions of women with its unique blend of upfront real life and competitions, the title quickly became market leader. Despite strong competition, Take a Break has maintained its no.1 status, currently selling over 1 million copies a week.

At the beginning of 2008, Bauer expanded its portfolio further by acquiring Emap’s Radio and Consumer Magazine divisions and changed the name of these new UK businesses to Bauer Media. With this recent addition of the former Emap Consumer Media titles, Bauer is now the largest consumer magazine publishing company in the UK, playing a primary role in the Women’s Weeklies, Women’s Interest, Women’s Lifestyle, TV Listings, Puzzles, Men’s Lifestyle, Music & Film and Specialist magazine markets.

What magazines they publish

They publish hundreds of mags, covering all categories, from boating to lifestyle, the only magazines that are relevant to me are Kerrang, Mojo and Q as they are the only music magazine, with Bauer already publishing three music magazines one may think that this is a bad sign, as they may believe three music mags are enough, however, my magazine differs from all three of these mags and target a different audience from each of these, this plays to my advantage.

About IPC

IPC Media is a leading UK consumer magazine publisher. Almost two in every three UK women and over 44% of UK men read an IPC magazine. That's over 26 million UK adults.

IPC's diverse print and digital portfolio offers something for everyone. Their 80 magazines include What's on TV, Pick Me Up, Woman, Now, Marie Claire, In Style, Woman & Home, Ideal Home, Nuts, Wallpaper*, Country Life, The Field, Rugby World, Practical Boat Owner and Look, our latest high street fashion and celebrity weekly. Their digital properties include NME.com, the third largest commercial music website in the UK and housetohome.co.uk, the UK's first homes portal. IPC's brands are very simply at the heart of the UK's cultural life

IPC is owned by Time Inc., the publishing division of Time Warner Inc. the magazine is split into five different publishing gruops, these are: IPC Connect, IPC Inspire, IPC Ignite, IPC Southbank and IPC TX. Alongside these is Marketforce, the UK's leading magazine distribution business.
IPC employs over 2,200 people

Magazines published

IPC offer similar products to Bauer, ranging from women's mags to specialists mags that would draw a niche market, such as 'SuperYacht world' they do publish some music magazines, most notably 'NME' which is a huge seller and would draw the same target audience as my music magazine, this would mean IPC probably wouldn't look to publish my mag, as they wouldn't want two magazines opposing each other under the same company.



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