In this slide I have pointed out the two main publishing companies in the UK, Bauer and IPC, underneath their headings are the music magazines they already publish. From this one can easily gather the advantages and disadvantages each company hold, if my magazine was published by IPC it would be in direct conflict with NME for a target audience, as I have stated throughout this portfolio that my target audience is very similar to NME's, this could mean IPC would turn my music magazine away, as they would not two magazines rivaling each other, from my perspective there would be advantages from being published by IPC, such as the fact mine would be their second music magazine, meaning they would be able to focus on it and put in more money promoting it, as they don't hace other music magazines to promote (excluding NME of course)
Bauer also holds advantages and disadvantages, the fact they already publish three magazines could be useful but could hinder my magazine, as if they were to publish my magazine they wouldn't be able to spend much time on it, as they have dedications to the other magazines they publish, however the fact they publish three magazines already shows they would be experienced and would understand what I am trying to achieve with my magazine. The fact also that none of the magazines they publish feature the same genre of music as mine, and do not really aim for the same audience strengthens they're appeal, it is for these reasons i believe Bauer would be the media institution that would publish my magazine
For more information on Bauer or IPC:
check out my research post on them here
or look at their websites
http://www.ipcmedia.com/
http://www.bauermedia.co.uk/
No comments:
Post a Comment