Slide 08 - How does your magazine attract your audience?

The first way that I have attempted to catch the audiences eye and make my magazine stand out on the shelf is pretty basic, I have clear bold headings, at the top and bottom of my front page, this will draw a readers eye if it's their first purchase, and if they buy weekly it makes the magazine easily recognizable to them.
The second way I attempt to reach out to my target audience is by giving them chances to 'win big' in our competitions, this is one of the most basic ways to attract an audience, at it makes them feel like they can receive something from the magazine, which differs from them just putting in for the magazine, so their loyalty being rewarded will also make them happy.
A third way that my target audience could be drawn to my magazine is the idea that they are receiving 'exclusivity' when they buy the magazine, the fact that my front page features an 'exclusive interview' will appeal to the reader, as they know if they do buy this magazine then they will be getting stories they can't find anywhere else and they know they may be the only ones out of their friends to read it.
Another way I have attempted to reach out to my target audience is by having a low price, at £1.00 it will probably be the cheapest music magazine they can get their hands on, this will result in some disadvantages for my target audience though, as it means I would have to sell them as products to advertisers, the cheaper the magazine price the more adverts that will feature. The fact also I have a website related to my magazine unlocks a whole new platform for advertisers to broadcast their products
Finally I have features that will please the target audience, the main one of these is a 'gig guide.' I have already covered the advantages of including a gig guide, the fact it could create revenue for the magazine, as the bands playing will want to get featured in a magazine that features the same genre of music that they play, it's also useful for the audience, as they want to know the locations and dates of the big gigs around the UK.

Check out my research post about my target audience here