In this slide I have outlined my target audience, here I will explain why I have chosen who i have chosen, and the reasons behind having such a niche market to aim for.
The reason I decided to construct my magazine in such a way to attract mainly males is because I believe they are the majority of the people that listen to the genre of music featured in my magazine, so there isn't much sense in trying to attract females if they simply aren't interested in the music genre, also if i was to aim for females then i would have to add so many features to attract them, as they already have allegiance to 'female lifestyle' magazines, and to try to rival them with a music magazine would be a huge task.
The factors affecting my decision to aim for 15 - 30 year olds are also very clear, as this are the age groups that fully endorse dance and trance music, it is very rare to find those who are older than 30 going to clubs and raves and enjoying the music that is featured in my magazine.
The reason I would aim for those who are working or middle class is because if I'm aiming for those social groups they will understand slang better than the higher classes, and slang is featured throughout my magazine.
Check out my research post on my target audience here
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