
This slide details how the other pages in my magazine aid the front page in reaching the target audience.
The main and most frequent device I use to reach my target audience is slang and informal styles of writing, the reason I believe this is the most important way of reaching target audiences as it is simple to add in and readers appreciate the style of writing and get used to it, when I am an audience of music magazines and slang is used it makes me smile or laugh and increases the chance that I buy the magazine again next week.
Another hugely important technique to reach my audience is giving the audience a chance to interact with the magazine, I have done this by featuring a link to a website, where the readers can watch a video about the main article i have featured, I have also asked for the readers comments on the artist featured, the fact the magazine is asking for their opinion will please the target audience, as it makes them feel that they have an influence in the magazine they read.
A third way the target audience is attracted is by featuring events that are sponsored by the magazine, in my magazine's case, an award ceremony and a live festival, many other magazines do this (ranging from NME to Kerrang) the reason this is important to the readers is that they know when they buy my magazine they will find out about these events, they wouldn't find information about these events in other magazine, as it would be like the other magazines advertising my magazine.
A technique that was shown on the front page has found it's way to the other pages also, this technique is having special features and articles that will appeal to them, the example I have shown here in the slide is music from older era's, this will appeal to the older members of my target audience and surprisngly to the younger members too, as the majority of teenagers now can access older music, thanks to the likes of youtube the younger generation can have every hit from the 70's at their finger tips, so a feature that goes back to the 'oldskool' will appeal to the teenagers of the audience, as they do listen to and appreciate the earlier music that helped form the bands they know and love today.
Check out my research post on my target audience here

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